The one watch men will want more than anything else. The genuine leather double contrast stitched padded strap has a cushion feel on the wrist. The full color logo on the sub second dial makes it a unique watch. Talk about iconic. The steel dial with points of fluorescent detailing and silver fluorescent hands shines and makes this watch stand out on a class of its own. The Icon watch features a high-precision quartz movement, stainless steel caseback and a scratch-resistant mineral crystal lens. It is water and shock resistant to 3 ATM (99ft). Made By Rico Industries.